The online shopping trend in Serbia is continuously growing. According to the latest researches, according to Masterindex, even 83% of respondents use online payments, while more detailed figures according to the NBS report testify to the potential of the e-commerce market in Serbia:

• 9.6 million transactions were created via the Internet, which were paid with cards worth over 250 million euros, which is a 31.29% better result compared to the first quarter of last year.
• The value of transactions paid by card in EURO currency via the Internet is higher by 74.07%, compared to the same period in 2021.
• Confidence in the safety of online shopping has increased compared to the previous year and is 55%

These data does not include traffic that was achieved during cash on delivery payments, which makes up 48% of customers.

Due to the period of the pandemic, the awareness and habits of consumers have changed, trade has experienced a revolution, and e-commerce has become an indispensable business segment. In accordance with this, modules and tools were created that will help anyone who wants to start an online business.

Through this module, you will be introduced to the regulations that are the basis of business in the field of e-commerce.

In one place, you will find the rules and laws related to the establishment and management of e-business.

The module consists of:

1. A short description of the module and an animated video
2. Laws relevant for e-commerce
3. How to set up a webshop step by step
4. Legal information on consumer protection
5. Checklist – what every webshop should have
6. Documents and materials that will be useful to e-merchants