Meridian Donate is the unique betting industry’s crowdfunding platform that directly includes customers (players) as humanitarians and donors of various Meridianbet’s CSR actions. Available to all users in Serbia (a solution to include the entire Western Balkans market is under development). In recent months, the donate button has been a platform where customers voted for different campaigns, and can currently opt between four different donation programs – support to Global Seedlings Program, support to Ilija M. Kolarac Endowment, donations for Zvecanska Centre and donations for Dusan Todorovic (5).
At Meridian Donate, the customers were transformed into CSR patreons and funded, among other, the Company’s global afforestation program, during which 20.000 seedlings will be planted throughout the region in the following period.
Already in the first month, Meridian Donate platform saw more than 200 contributions, transforming the future of digital marketing and CSR in betting and gaming industry.
What strategy do you use to be recognized in the market as an e-commerce success story? What is your primary focus?
We primarily focus on monitoring the preferences of our players, but also the structure and characteristics of demand when it comes to the domestic market of games of chance in general (here we are primarily referring to advertising channels and types of games that are dominant in the Serbian digital community). We combine this rather dynamic structure with relatively stable elements such as our recognizable visual identity, in the interest of maximizing the user experience (logo, site design, etc.).
What is the first milestone that turned the game around? What are you most proud of?
It’s hard to decide on one, but when it comes to that, let it be the Meridian Donation project. It is a unique crowdfunding platform in the domestic betting industry, which through several stages directly involves customers (players) on the home page of the Meridianbet site, and transforms them into humanitarians and donors of our various CSR actions. We already have 6 special actions that are supported by a large number of players. We are waiting with great enthusiasm for this project to experience its full momentum next year.
How does it feel to be part of the e-comm world?
Indescribably dynamic and it is almost difficult to recognize the degree of change it has brought to our company in the past period. This is most evident through the range of technologies we have implemented and the incredible amount of parameters and indicators we use to monitor the wishes, behaviors and feedback of our players.
Sublimate your experience in one sentence and convey it as a necessary lesson that future e-tailers should know (or be familiar with).
Embrace change as normal and listen to what your customers are telling you.
Business Facts 
Indicators for E-commerce readiness 
Internet Use, E-shoppers and Digital Skills 
Categories of Online Shopping 
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