What preceded the creation of Ananas?

The vision is to create a unique marketplace in Serbia that will gather a large number of sellers in one place and offer the population an excellent online shopping experience. Aware of all the obstacles and challenges that this kind of undertaking brings, on the one hand we entered this story cautiously, but at the same time very energetically. Last year in the spring, our team consisted of 13 employees, now that number is ten times higher. Compared to March, the number of visits increased by as much as 65 percent, while the total number of visits now exceeds 1.5 million, and therefore the number of orders is increasing day by day. So I can say with certainty that we have successfully put our initial idea into practice and that we have created an excellent base for achieving our primary goal of becoming Amazon for the Balkan market.

What specific feature of your business would you single out?

Ananas e-commerce is specific in that it is a corporate startup. By developing a completely unique online shopping experience, a user friendly platform, creating a partnership relationship with our associates, we always have a stable support in one of the strongest Serbian brands – Delta Holding. Thanks to the synergy of the business strategy we developed in Ananas and the support we receive from our parent company, we have already succeeded in breaking into the Macedonian market with the acquisition of the online shopping brands Grouper.mk and Paopao.mk. In this way, we show our willingness to introduce Ananas’ novelties and business concept to new markets and at the same time invest in the development of the entire icommerce in the mentioned market.

List five things that best describe your business.

• Fast delivery – products reach our customers in 24 hours. They can pick up packages at Ananas’ parcel machines at NIS gas stations, but also at their favorite coffee shop in the area. We’ve looked at the most stressful things for customers when it comes to shipping, and we’ve done everything we can to make the experience as easy as possible for them.
• All merchants who want to sell their products through the Ananas platform are always more than welcome!
• Safe payment – ​​our customers can pay for their orders by cash or card when ordering or picking up
• Easy return of goods – everyone has the right to change their mind, we respect that and that’s why we don’t want returning goods to be a long and arduous process, as was often the case.
• Passion and energy to win and keep the first place in the world of online shopping – we admit that we don’t know some things, that we have to test a lot of things, that there is still an unlimited room for improvement in front of us, but also that we have enough courage to use that space.

What is behind your success?

The reputation and strength of Delta Holding. Our global partners like Boston Consulting Group, HTEC and others. The dedication and vision of the team that runs Ananas, but also of every employee who contributes to our constant growth with their expertise. Awareness that every customer is our king and that only by building a satisfied circle of our customers will we be able to grow even more. And of course, CLICK! BOOM! TRAS! A slogan that describes and sets us apart – I don’t have to explain why and how.