Since 2007, we have been developing our own retail network, which is one of the focuses of our strategic business. On the location map in Serbia, we currently have 50 stores in 21 cities, with a total area of 24,000 square meters.
We are launching online sales in October 2013. We try to always be innovative, we follow the trends of the e-commerce market and so far we have only recorded success and growth.
Dexy Co Slovenia was founded in 2012, and we are continuously developing our business in all countries of the former Yugoslavia. There are currently 10 specialized retail stores in 8 cities on the territory of Bosnia and Herzegovina.
Our large team of Dexyco Group consists of over 600 employees and that number is increasing every day, which makes us especially happy in our mission to brighten up children’s childhood and provide them with endless joy of play!
What strategy do you use to be recognized in the market as an e-commerce success story? What is your primary focus?
Internet marketing is important because more and more customers are online. With more and more people on the Internet, it’s a great opportunity to reach potential customers. People use the Internet to find all kinds of information. They are constantly searching to find relevant information about businesses, products and services. By investing in internet marketing, you help your company reach interested potential clients. The importance of internet marketing lies in the ability to create two-way communication. Our basic strategy in accessing online customers is based on: good site optimization and product description, appearance on social networks and google advertising and metrics that tell us how to further optimize access to customers.
The ability to personalize your marketing strategy is why internet marketing is so important to business. It helps you give your prospects a better experience, which turns them into customers.
What was the first game-changing turning point? What are you most proud of?
2020 brought a lot of changes in consumer behavior – some of these changes were more forced, some more organic, but it’s clear that everyone in retail is asking the question “which of the changes will remain even when the pandemic is over?”
Post-COVID, apart from the e-commerce industry, many B2B and B2C companies have realized the importance of a digital strategy that has led many companies to further growth. Therefore, businesses need to strengthen their position and focus on increasing online sales in order to grow sales in general as well as their position in the market.
We are proud of our website because we provide customers with an excellent user experience focused on simplicity and ease of use, with a focus on useful content and products for children. We are especially proud of the section for “moms and babies”, where we offer a wide range of products that can be ordered with a click and delivered within 24 hours.
Sublime your experience in one sentence and convey it as a necessary lesson that future e-sellers should know (or be aware of).
Success is not accidental, behind it is a well-coordinated team that understands the importance of the digital environment in sales and is ready to learn and adapt to new trends.
Business Facts 
Indicators for E-commerce readiness 
Internet Use, E-shoppers and Digital Skills 
Categories of Online Shopping 
Internet Activities 
